The move has been taken as the poster seems to have been causing ‘serious offence’ to Christians, as per the authority.
Before getting banned, the poster was displayed in London last summer.
In the poster, Lovato can be seen wearing a bondage-inspired outfit. She is also laying on a large crucifix and the title of the upcoming album is written across the image.
The regulator ASA has now banned the poster as it thinks it is highly likely to insult viewers, considering its link between sexuality and crucifix.
According to the four complainants, the poster was also allegedly placed where children can view it.
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Bosnia’s most popular rock band, Dubioza Kolektiv, has a new recruit who sings and plays musical instruments – a humanoid robot called Robby Megabyte. Students from Sarajevo University’s electrical engineering school agreed to build Robby after the band requested a robot designed to fit the concept of their album #fakenews, which was released last year.
As the poster suggests the offending phrase, it can insult viewers, the ASA said. So, the ad breached the code, as per the ASA.
Polydor Records, which is Lovato’s label, has defended the poster and argued that they didn’t believe it can cause widespread offence.
The approval for the poster was also sought before its release and they were assured that it was acceptable, the label also claimed.
The posters had also appeared for only four days in London and were removed on August 23, Polydor told the ASA.
The ad should not appear again, unless it is altered accordingly, ruled the ASA.
The regulator has said that they have told Universal Music Operations to ensure that their ads did not cause serious or widespread offence in the future.
- Who is Demi Lovato?
Demetria Devonne Lovato, or Demi Lovato, is an American singer, songwriter, and actor from New Mexico.
- Who banned Demi Lovato’s new album poster?
Advertising Standards Authority, UK
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