Taylor Swift’s Eras tour earns ₹100 crore a night,


American music artist Taylor Swift is touching milestones, even during a year marked by concert inflation. Reports have stated that Swift who is currently on her ‘The Eras Tour’, is earning more than $13 million (over 100 crore)  a night. 

This puts Taylor Swift on the trajectory to deliver the highest-grossing tour in music history.

Taylor Swift, who enjoys a huge loyal fan following, also known as the Swifties, is on pace to gross more than $1 billion, a threshold no artist has ever hit. Through 22 dates, the tour has grossed $300 million, according to Pollstar, an industry publication. She was scheduled to perform more than 50 dates in the US in all and then go abroad. Pollstar estimates Eras could top $1.3 billion, reports Bloomberg

This comes days after Beyoncé’s Stockholm concert was held responsible for dip in inflation in Sweden. It was reported that a number of fans had travelled from overseas to see the shows, taking advantage of the weak Swedish currency and lower ticket prices.

Taylor Swift concert: Ticket prices

According to Bloomberg, the average ticket to a Swift show costs $254. Seven of the 25 best-selling acts of the first half of the year are also charging more than $200 a night. The list includes Bruce Springsteen, at $224, Phish at $206, and George Strait at $282.

Notably, five years ago, the only two acts that topped $200 were Britney Spears and Celine Dion. That year’s biggest performer, Ed Sheeran, could be seen for an average of $89 a night.

Since then, the average price of the 25 best-selling tours has jumped by $37. Adjusted for inflation, the jump is about $13.60, demonstrating that ticket prices are rising faster than consumer prices generally.

Before 2018, almost every ticket cost between $75 and $130, though a couple of acts charged at the higher end. Now, there are more top acts charging upward of $200 than there are top performers charging less than $100.

Coincidentally, 2018 happens to be the last time Swift was on tour. This is what’s happened to her pricing since the Reputation tour in 2018 and even further back to Speak Now in 2011:

The cost of seeing Taylor Swift has increased by $134. That hasn’t stopped more than 1.1 million people from buying tickets. 

(With inputs from Bloomberg)

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Updated: 03 Jul 2023, 05:12 PM IST

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